Mediatel: Newsline: Where did the money go? Guardian buys its own ad inventory
Hamish Nicklin In worst case scenarios, for every pound an advertiser spends programmatically on the Guardian only 30 pence actually goes to the publisher. The revelation, announced by the Guardian’s new chief revenue officer, Hamish Nicklin, at the Automated Trading Debate on Tuesday (4 Oct), means a host of adtech businesses operating within the supply…