Keurig’s attempt to ‘DRM’ its coffee cups totally backfired | The Verge
You know Keurig’s machines. The company’s squat black coffee brewers have become fixtures in offices, hotels, and homes around the country, as have garbage cans heaped with the spent plastic pods they use. Purely on the strength of those machines — or more accurately, the relatively expensive pods they use — Keurig transformed its parent…