Placed Analysis Uncovers Location Data Biases | Street Fight

Flawed viewability metrics are grabbing headlines, and spurring debates among brand marketers, but a new challenge may be on the horizon for the mobile advertising industry. According to a new report released by the location-driven insights firm Placed, accuracy has fallen by the wayside in the rapidly expanding location-based advertising industry, which is estimated to […]

Another Platform Puts Ad Blocking in the Mix – eMarketer

Twitter unveiled an update to its mobile app that enables users to block ads on mobile webpages opened via the app. Unlike Google’s recently reported move to incorporate an ad blocker in its Chrome browser next year, Twitter is simply enabling its app to use the ad block software built into Apple’s native browser, Safari. […]

How Uber Deceives the Authorities Worldwide – The New York Times

Uber’s Tactics to Avoid Law Enforcement Mike Isaac speaks on CNBC about Uber’s tool, “Greyball.” SAN FRANCISCO — Uber has for years engaged in a worldwide program to deceive the authorities in markets where its low-cost ride-hailing service was resisted by law enforcement or, in some instances, had been banned. The program, involving a tool […]

Real Estate Is Latest Target for Would-Be Disrupters – WSJ

A real-estate startup called Compass Inc. has hired hundreds of sales agents away from older rivals, collected $225 million from marquee investors and amassed a valuation of over $1 billion, all with the pitch that its software can make brokers more efficient. Real-estate veterans say they’re baffled by how the four-year-old firm, active in only […]