Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
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Publishers are running into a wall with so-called native ads. Once seen as the panacea for declining digital ad rates, these ads that are designed to mimic editorial content have turned out to be costly to make and distribute and hard to scale, which makes them a tough sell with advertisers and also eats into…
How to Illegally Sway an Election Using “Sponsored Content” Bernie Sanders rallied tens of millions of voters by decrying the influence of corporate dollars in U.S. politics. But that’s not stopping big corporate donors from using his writing as part of illegal campaign advertisements. That’s thanks, in no small part, to the failure of the…