Facebook Knowingly Profited Off Junk Ad Efficacy Estimates, Lawsuit Claims

Facebook, which along with Google accounts for around 60% of advertiser spending online, has knowingly built some of its astonishing success on incorrect data, newly unsealed court documents allege. Incidentally, this may pose a problem for a business which generates of its revenue from selling ads. In a nutshell, this class action suit, which was…

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You Give Apps Sensitive Personal Information. Then They Tell Facebook. – WSJ

Millions of smartphone users confess their most intimate secrets to apps, including when they want to work on their belly fat or the price of the house they checked out last weekend. Other apps know users’ body weight, blood pressure, menstrual cycles or pregnancy status. Unbeknown to most people, in many cases that data is…

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Voting Machines: What Could Possibly Go Wrong? | by Jennifer Cohn | NYR Daily | The New York Review of Books

Voting Machines: What Could Possibly Go Wrong? Joe Raedle/Getty ImagesMiami-Dade election support specialists checking voting machines, Doral, Florida, August 8, 2018 Since the 2016 election, there has been a good deal of commentary and reporting about the threats to American democracy from, on the one hand, Russian interference by Facebook and Twitterbot-distributed propaganda, and on…

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The Race Is On to Challenge Google-Facebook ‘Duopoly’ in Digital Advertising – WSJ

The U.S. digital ad market grew by nearly $12 billion last year, with Google and Facebook collecting 77 cents of each new dollar spent, according to eMarketer. Peter and Maria Hoey June 19, 2017 5:30 a.m. ET Facebook Inc. FB -2.59% and Alphabet Inc.’s GOOGL -0.02% Google tower so far above the rest of the…

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Criteo’s Shares Plummet on Revenue Forecast – WSJ

Criteo shares plummeted Thursday after the company said a recent move by Apple Inc. to strengthen its ad tracker prevention is going to negatively affect Criteo’s revenue more than anticipated. Shares were down 26% shortly before 2 p.m. in New York. Criteo had been utilizing a workaround to Apple’s feature called Intelligent Tracking Prevention, which rolled…

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Failure Has a Name at Equifax. Al Franken Says It’s ‘Gus’ – Bloomberg

Gee thanks, Gus. Gus isn’t a real person, but it’s the pseudonym Senator Al Franken assigned to the Equifax Inc. employee who holds a lot of the blame for the theft of 145.5 million Americans’ personal data. Former Chief Executive Officer Richard Smith told Franken and other senators Wednesday that Equifax was breached largely because of…

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Why Medium Failed to Disrupt the Media – Bloomberg View

  Ev Williams, the co-founder of Twitter, spent five years building Medium into one of the slickest publishing platforms on the web. Yet he found himself in traditional-publishing purgatory on Wednesday, cutting 50 employees and searching for a new business model. There could be no better proof that delivery methods matter little and content is king….

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