Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
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Like many advertisers, Fidelity Investments wants to avoid advertising online near controversial content. The Boston-based financial-services company has a lengthy blacklist of words it considers off-limits. If one of those words is in an article’s headline, Fidelity won’t place an ad there. Its list earlier this year, reviewed by The Wall Street Journal, contained more…
ABC News was among the news outlets that received a pitch from Facebook to license their content. Photo: Kena Betancur/Getty Images Updated Aug. 8, 2019 4:31 pm ET Facebook Inc. FB 2.71% is offering news outlets millions of dollars for the rights to put their content in a news section that the company hopes to…
A hedge-fund-backed media group known for buying up struggling local papers and cutting costs is planning to make an offer for USA Today publisher Gannett Co. GCI 0.52% , according to people familiar with the matter. MNG Enterprises Inc., one of the largest newspaper chains in the country, has quietly built a 7.5% position…
The Civil Media Co. bills itself as a solution to some pressing problems in modern journalism, pitching a new cryptocurrency that would help news consumers support quality information and weed out bad actors. So far, the effort isn’t going smoothly. Consumer demand for the new so-called token that the company is selling has been weak…
An advertisement for a Black Friday sale is seen on the front page of the Los Angeles Times in November in downtown Los Angeles. PHOTO: ROBYN BECK/AFP/GETTY IMAGES By Benjamin Mullin Jan. 19, 2018 2:30 p.m. ET 0 COMMENTS Employees at the Los Angeles Times have voted to unionize, a historic shift for a publication long resistant to…
An ad-tech firm says it has discovered a large and sophisticated advertising-fraud operation in which fake websites and infected computers were used to scam advertisers and publishers out of upward of hundreds of thousands of dollars a day. Denmark-based Adform, identifier of the scheme, named it “Hyphbot” and estimates that it has been going on…
Nov. 17, 2017 5:00 a.m. ET Less than a year after Politico co-founder Jim VandeHei launched the media startup Axios with plans to upend the way news organizations deliver stories and advertising, the company is plotting a major expansion of its newsroom. To fund the expansion, Axios has raised $20 million, according to Axios co-founder…