The Washington Post’s Aram Zucker-Scharff: You can’t solve transparency by adding more technology – Digiday

Subscribe: iTunes | Google Play | Stitcher | Anchor For many, digital media’s ills are down to broken ad tech and the system propping it up. Adam Zucker-Scharff, director of ad tech at the Washington Post, says it’s more complicated than simply fixing the plumbing: Advertisers are going to have to work at making ad…

Read More

Washington Post Builds Tech That Dynamically Inserts Ads Into Podcasts | AdExchanger

Inserting fresh ads into podcasts is challenging and time-consuming. An online article loads fresh ads every time a page loads. But in the podcasting world, readers download content and ads together, which means the two must be stitched together beforehand. Because of this challenge, many older podcasts run with no ads or stale ones, even…

Read More

Publishers: Your Press Events Are Not Esports – Waypoint

EA’s pre-E3 (pre3?) press conference came and went with all the fanfare of a trip through a Wendy’s drive-through, despite Janina Gavankar’s valiant efforts to hype the audience for Star Wars Battlefront 2‘s probably-gonna-be-fine campaign mode. Much of the presentation’s audible thud could be attributed to the extended Battlefront 2 multiplayer demonstration, which came complete…

Read More

The Tragic Restoration of Halloween Town in ‘Kingdom Hearts’ – Waypoint

We tend to think of the apocalypse as “the end of the world,” but that’s not really the case. They’re a revelation of things as they already were Postscript is Cameron Kunzelman’s weekly column about endings, apocalypses, deaths, bosses, and all sorts of other finalities. There are some real spoilers for both The Nightmare Before Christmas and Kingdom Hearts down below, so if you’re trying…

Read More