How Ad Targeting Reinforces Bias – AdMonsters

It’s a harrowing time. First, we were hit with the COVID pandemic, and in recent weeks, protests and discussions about racial inequities in America have taken the main stage. Businesses are questioning their operating practices (or sometimes being called out for them and canceled) and uncovering how unconscious biases might play a role in everything…

Read More

Personalization without people: What happens when no one can track consumers? – Digital Content Next

The alignment of new laws, reader advocacy, and technology has opened up a challenge to user tracking tools. While some express concern that an end to unbridled tracking will hinder the digital ecosystem, this is an enormous opportunity for publishers to take the lead in building the next generation of personalization technology. However, this evolution…

Read More