Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
Added by PressForward
A series of Instagram ads run by the privacy-positive platform Signal got the messaging app booted from the former’s ad platform, according to a blog post Signal published on Tuesday. The ads were meant to show users the bevy of data that Instagram and its parent company Facebook collects on users, by… targeting those users…
Heads up, fellow T-Mobile customers: You might want to take a look at your mobile carrier’s privacy policy. As by the Wall Street Journal, the company’s latest update to its privacy policy is set to automatically enroll paying phone subscribers into an ad-targeting program that will see their data shared with unnumbered advertisers starting next…
Facebook, which along with Google accounts for around 60% of advertiser spending online, has knowingly built some of its astonishing success on incorrect data, newly unsealed court documents allege. Incidentally, this may pose a problem for a business which generates of its revenue from selling ads. In a nutshell, this class action suit, which was…
Android screenshots of the app Honey Quest, which uses technology that keeps tabs on the viewing habits of its users. At first glance, the gaming apps — with names like “Pool 3D,” “Beer Pong: Trickshot” and “Real Bowling Strike 10 Pin” — seem innocuous. One called “Honey Quest” features Jumbo, an animated bear. Yet these…
For years, BuzzFeed seemed to be leading the journalism industry toward a brave new future. Now that it has stumbled, the way ahead looks more old-school than ever. The digital publishing industry took a big hit in recent days, when more than 1,000 employees were laid off at BuzzFeed, AOL, Yahoo and HuffPost. Vice Media…
The millions of dots on the map trace highways, side streets and bike trails — each one following the path of an anonymous cellphone user. One path tracks someone from a home outside Newark to a nearby Planned Parenthood, remaining there for more than an hour. Another represents a person who travels with the mayor…
Amazon’s options for advertising include its delivery boxes. Photo: Amazon Amazon.com Inc. AMZN -0.25% handles nearly half of all online sales in the U.S., giving it a popular platform and a wealth of consumer data. Now it’s on track to become the next juggernaut of online advertising, and its rise threatens to upend Silicon Valley’s…
AT&T’s acquisition of Time Warner will create a media conglomerate that combines premium content with a vast distribution network to deliver it to consumers. Why it matters: One of its first experiments in marrying the two will be a “skinny bundle” called AT&T Watch, providing Time Warner content (minus sports) to mobile customers. This is…
An Allstate ad on Nowtheendbegins.com, next to an article claiming that the Sandy Hook Elementary School shooting did not happen. By emphasizing technology and data in placing online ads, marketers risk bankrolling sites that are toxic to society Advertising on the internet has never been easier. Data and automation increasingly allow companies large and small…
Ad blockers, which Apple first allowed on the iPhone in September, promise to conserve data and make websites load faster. But how much of your mobile data comes from advertising? We measured the mix of advertising and editorial on the mobile home pages of the top 50 news websites – including ours – and found…