‘Shooting,’ ‘Bomb,’ ‘Trump’: Advertisers Blacklist News Stories Online – WSJ

Like many advertisers, Fidelity Investments wants to avoid advertising online near controversial content. The Boston-based financial-services company has a lengthy blacklist of words it considers off-limits. If one of those words is in an article’s headline, Fidelity won’t place an ad there. Its list earlier this year, reviewed by The Wall Street Journal, contained more…

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Tronc Q3 Revenues Down 6.9 Percent From 2015

Print ad sales slip 13.3 percent as newspaper giant releases earnings hours after Gannett abandons takeover bid Brian Flood | November 1, 2016 @ 1:42 PM tronc Tronc unveiled its third-quarter 2016 earnings on Tuesday with revenues of $378 million, down 6.9 percent compared to $406 million in the third quarter of 2015. Only one analyst weighed in,…

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