Amazon, With Little Fanfare, Emerges as an Advertising Giant – WSJ

Amazon’s options for advertising include its delivery boxes. Photo: Amazon Amazon.com Inc. AMZN -0.25% handles nearly half of all online sales in the U.S., giving it a popular platform and a wealth of consumer data. Now it’s on track to become the next juggernaut of online advertising, and its rise threatens to upend Silicon Valley’s…

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The Race Is On to Challenge Google-Facebook ‘Duopoly’ in Digital Advertising – WSJ

The U.S. digital ad market grew by nearly $12 billion last year, with Google and Facebook collecting 77 cents of each new dollar spent, according to eMarketer. Peter and Maria Hoey June 19, 2017 5:30 a.m. ET Facebook Inc. FB -2.59% and Alphabet Inc.’s GOOGL -0.02% Google tower so far above the rest of the…

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One Website’s Facebook Apocalypse Is Another’s Opportunity to Shine – WSJ

Digital publishers are reckoning with the potential impact of Facebook’s planned changes to its news feed, with reactions ranging from trepidation to confidence to reflection on the folly of depending on the social network for web traffic in the first place. Facebook on Thursday said it will introduce changes to the feed in coming months to promote content shared…

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Personalization without people: What happens when no one can track consumers? – Digital Content Next

The alignment of new laws, reader advocacy, and technology has opened up a challenge to user tracking tools. While some express concern that an end to unbridled tracking will hinder the digital ecosystem, this is an enormous opportunity for publishers to take the lead in building the next generation of personalization technology. However, this evolution…

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Inside the dystopian vision of the IAB’s new AR and VR advertising formats – Digital Content Next

You’re half-way through a gaming session and the world is breaking apart around you as you run from attacking aliens. Firing as you go, you turn a corner and suddenly your view is filled with the sight of a brand new sedan. You see a cute dog at your local coffee shop. When you lean…

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