‘Shooting,’ ‘Bomb,’ ‘Trump’: Advertisers Blacklist News Stories Online – WSJ

Like many advertisers, Fidelity Investments wants to avoid advertising online near controversial content. The Boston-based financial-services company has a lengthy blacklist of words it considers off-limits. If one of those words is in an article’s headline, Fidelity won’t place an ad there. Its list earlier this year, reviewed by The Wall Street Journal, contained more […]

Why Google’s Advertising Dominance Is Drawing Antitrust Scrutiny – WSJ

Google is the dominant player in online advertising, one reason the U.S. Justice Department is laying the groundwork for potential antitrust action against the tech giant. It has a 37% share of the $130 billion U.S. digital ad market, according to research firm eMarketer, but understanding Google’s full clout requires a deeper look at the sector. Google […]