The&Partnership, m/SIX and Adloox research says advertisers will lose $16.4 billion to ad fraud in 2017 – Business Insider
Andrey_Popov/Shutterstock The global online ad fraud problem could be costing advertisers more than twice as much as first estimated, according to new research released on Tuesday. A study commissioned by WPP ad agencies The&Partnership and conducted by ad verification company Adloox estimates advertisers could be wasting $16.4 billion to fraudulent traffic and clicks manufactured by…