BuzzFeed Launches New Ad Format to Further Monetize Its Big Social Reach | Adweek
The social publisher aims for a bigger slice of marketing budgets. Photo Illustration: Dianna McDougall; Sources: Getty Images paging_filter BuzzFeed’s made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it’s looking to leverage that reach for more brand dollars. During a keynote at South by…