Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
Flawed viewability metrics are grabbing headlines, and spurring debates among brand marketers, but a new challenge may be on the horizon for the mobile advertising industry. According to a new report released by the location-driven insights firm Placed, accuracy has fallen by the wayside in the rapidly expanding location-based advertising industry, which is estimated to…
Let me be 100% clear on this: F*ck the ad analytics industry. These companies are nothing but bunch of exploitive bullshit operations with malfunctioning code and an overly large stake in the only operation (IAB) that polices them, to let them get away with it. Why publishers ever agreed to a measure like viewability that,…
article start The online ad world is racing to make viewable ads–ads people can actually see–the standard currency for the industry. And that race is causing major pain for Web publishers while wreaking general havoc in the ad marketplace, say executives from major media companies, digital native sites and top ad agencies. Making viewable ads…
Ask someone who doesn’t work in advertising what it means to “make an impression,” you will likely get a reasonable response like “to do something that someone remembers.” However, inside the advertising industry, the definition of “impression” is not nearly as simple. Why? Because if you run an advertisement on TV, radio, or print, you…