‘Shooting,’ ‘Bomb,’ ‘Trump’: Advertisers Blacklist News Stories Online – WSJ

Like many advertisers, Fidelity Investments wants to avoid advertising online near controversial content. The Boston-based financial-services company has a lengthy blacklist of words it considers off-limits. If one of those words is in an article’s headline, Fidelity won’t place an ad there. Its list earlier this year, reviewed by The Wall Street Journal, contained more…

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Facebook Offers News Outlets Millions of Dollars a Year to License Content – WSJ

ABC News was among the news outlets that received a pitch from Facebook to license their content. Photo: Kena Betancur/Getty Images Updated Aug. 8, 2019 4:31 pm ET Facebook Inc. FB 2.71% is offering news outlets millions of dollars for the rights to put their content in a news section that the company hopes to…

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Fake-Ad Operation Used to Steal From Publishers Is Uncovered – WSJ

An ad-tech firm says it has discovered a large and sophisticated advertising-fraud operation in which fake websites and infected computers were used to scam advertisers and publishers out of upward of hundreds of thousands of dollars a day. Denmark-based Adform, identifier of the scheme, named it “Hyphbot” and estimates that it has been going on…

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Publishers flee Medium amid business model changes – Axios

Publishers are leaving Medium, the crowdsourced-based content platform, amid business changes that make It harder for them to make money. Most notably in the last month, Bill Simmon’s sports/culture blog The Ringer moved to Vox and Condé Nast’s tech blog BackChannel moved to Wired. Why it matters: Medium’s long-term solution to this problem is to wait until its subscription model…

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