Fusion Media: If You Make a Good Ad, We’ll Give You Bonus Ad Space – WSJ

Many publishers believe consumers would pay more attention to online ads if they were just better. Now Fusion Media Group is acting on that sentiment: It is trying out a new system that rewards advertisers that make the most engaging ads by giving them bonus impressions. The Univision-owned digital media company, whose 12 sites include […]

How Basic Economics Could Have Helped United Avoid Its PR Disaster

If there was one thing that 2016 taught me, it was Americans’ widespread ignorance of basic economics. Socialism fails all around the world, but people keep being attracted to it, no matter how many pictures of recently wealthy, now starving Venezuelans are passed around. Candidate Bernie Sanders rallied the troops with talk of free goods […]

Google AMP Gets Mixed Reviews From Publishers – WSJ

Google is stepping up its efforts to serve speedy content to mobile internet users with its Accelerated Mobile Pages, but the initiative is getting mixed reviews from publishers as some worry about its impact on their advertising revenue. Google unveiled AMP about a year ago and hundreds of companies are now publishing AMP versions of […]