Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
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The U.S. digital ad market grew by nearly $12 billion last year, with Google and Facebook collecting 77 cents of each new dollar spent, according to eMarketer. Peter and Maria Hoey June 19, 2017 5:30 a.m. ET Facebook Inc. FB -2.59% and Alphabet Inc.’s GOOGL -0.02% Google tower so far above the rest of the…
WeWork Cos. is tapping the bond market for the first time and in doing so, has provided a rare glimpse into the startling numbers behind its breakneck expansion. The co-working company, which is seeking $500 million to finance yet more growth, has amassed a global portfolio of more than 14 million square feet, approaching the…
Dec. 15, 2017 7:59 a.m. ET Good morning. Advertising company holiday e-greeting cards usually make me cringe, so I will admit I was limbering up for a face-stretching grimace when MediaMath’s holiday message landed in my inbox. This year, MediaMath offered up an amusing holiday meditation. “There is no fraud. Your life is not being…
Criteo shares plummeted Thursday after the company said a recent move by Apple Inc. to strengthen its ad tracker prevention is going to negatively affect Criteo’s revenue more than anticipated. Shares were down 26% shortly before 2 p.m. in New York. Criteo had been utilizing a workaround to Apple’s feature called Intelligent Tracking Prevention, which rolled…
An ad-tech firm says it has discovered a large and sophisticated advertising-fraud operation in which fake websites and infected computers were used to scam advertisers and publishers out of upward of hundreds of thousands of dollars a day. Denmark-based Adform, identifier of the scheme, named it “Hyphbot” and estimates that it has been going on…
Nov. 17, 2017 5:00 a.m. ET Less than a year after Politico co-founder Jim VandeHei launched the media startup Axios with plans to upend the way news organizations deliver stories and advertising, the company is plotting a major expansion of its newsroom. To fund the expansion, Axios has raised $20 million, according to Axios co-founder…
Many publishers believe consumers would pay more attention to online ads if they were just better. Now Fusion Media Group is acting on that sentiment: It is trying out a new system that rewards advertisers that make the most engaging ads by giving them bonus impressions. The Univision-owned digital media company, whose 12 sites include…
Ahead of tomorrow’s much-anticipated testimony, former FBI Director James Comey has released his prepared remarks. Key highlights include: First Contact: I first met then-President-Elect Trump on Friday, January 6 in a conference room at Trump Tower in New York. I was there with other Intelligence Community (IC) leaders to brief him and his new national…
YouTube canceled its top star’s show on Tuesday over his anti-Semitic jokes, complicating its efforts to court television advertisers while also retaining its edgy video stars. YouTube, a unit of Alphabet Inc.’s Google, distanced itself from its most popular creator—27-year-old Felix Kjellberg, who goes by PewDiePie—after The Wall Street Journal reported he made anti-Semitic jokes or showed Nazi imagery in…
Shares of Chipotle Mexican Grill might look cheap at a recent $404 apiece, down from a peak of over $750 a year and a half ago. Don’t dig in yet, though. The Denver-based burrito chain is moving beyond a punishing sales decline caused by widespread 2015 outbreaks of E. coli, salmonella, and norovirus, but keeping…