The Ad Contrarian: From Amazing To Appalling

It was all going to be so amazing. It all sounded so great. Advertising was going to be amazing.People weren’t going to just look at online ads, they were going to interact with them. People were going to go online and “join the conversation” about our brands and start their own conversations. And these conversations […]

Fusion Media: If You Make a Good Ad, We’ll Give You Bonus Ad Space – WSJ

Many publishers believe consumers would pay more attention to online ads if they were just better. Now Fusion Media Group is acting on that sentiment: It is trying out a new system that rewards advertisers that make the most engaging ads by giving them bonus impressions. The Univision-owned digital media company, whose 12 sites include […]

PewDiePie Show Canceled by Google’s YouTube – WSJ

YouTube canceled its top star’s show on Tuesday over his anti-Semitic jokes, complicating its efforts to court television advertisers while also retaining its edgy video stars. YouTube, a unit of Alphabet Inc.’s Google, distanced itself from its most popular creator—27-year-old Felix Kjellberg, who goes by PewDiePie—after The Wall Street Journal reported he made anti-Semitic jokes or showed Nazi imagery in […]

Chipotle: Can It Be Fixed? – Barron’s

Shares of Chipotle Mexican Grill might look cheap at a recent $404 apiece, down from a peak of over $750 a year and a half ago. Don’t dig in yet, though. The Denver-based burrito chain is moving beyond a punishing sales decline caused by widespread 2015 outbreaks of E. coli, salmonella, and norovirus, but keeping […]

Google AMP Gets Mixed Reviews From Publishers – WSJ

Google is stepping up its efforts to serve speedy content to mobile internet users with its Accelerated Mobile Pages, but the initiative is getting mixed reviews from publishers as some worry about its impact on their advertising revenue. Google unveiled AMP about a year ago and hundreds of companies are now publishing AMP versions of […]