Behind the scenes at Dreamforce, Salesforce’s tech extravaganza – SFChronicle.com

  hearst/templates/premium/article/content/gallery.tpl e hearst/templates/premium/article/content/gallery.tpl It was the week before Dreamforce, the conference extravaganza organized by Salesforce, and the tech company’s design team was listening to a recording of animals chirping and cooing in the woods. “I’m wondering if we could tone down the woodpecker a little,” said Brigitte Donner, chairwoman of Dreamforce, which will fill…

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Driverless Hype Collides With Merciless Reality – WSJ

Mercedes-Benz unveiled its dream of a fully autonomous multipurpose vehicle this week. The announcement was full of buzzwords—the modular Vision Urbanetic “enables on-demand, sustainable and efficient movement of people and goods” and “reduces traffic flows, relieves inner-city infrastructures and contributes to an improved quality of urban life.” Hardly a week goes by without fresh signposts that…

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The Gig Economy Celebrates Working Yourself to Death – The New Yorker

Fiverr, an online freelance marketplace that promotes itself as being for “the lean entrepreneur,” recently attracted ire for an ad campaign called “In Doers We Trust.”CreditCOURTESY FIVERR Barrier Status: ‘none’ Last September, a very twenty-first-century type of story appeared on the company blog of the ride-sharing app Lyft. “Long-time Lyft driver and mentor, Mary, was…

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