The real story behind those two math grads who are ‘disrupting the auto insurance industry’

You’ve likely seen the above photo of two fresh-faced and hoodie-clad Asian women on your Facebook feed, your email inbox, your Google searches, this Yahoo article — wherever your web browsing may take you. EverQuote, the company advertising this photo, is a legitimate company based in Cambridge, Mass., that helps you choose the best car…

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Startup Advertising’s Occasional Collision With The Truth – Mattermark

tl;dr: An insurance-related startup named EverQuote was accused of misleading consumers. Mattermark investigates. When money is at stake and transacting parties have asymmetric information, there’s opportunity for exploitation. Companies can take advantage of in-the-dark investors, just as investors can pull a fast one on companies. Hence the phrase “vulture capitalists.” Recently, a fast-growing startup’s misleading advertising campaign, timed…

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