Inside the dystopian vision of the IAB’s new AR and VR advertising formats – Digital Content Next

You’re half-way through a gaming session and the world is breaking apart around you as you run from attacking aliens. Firing as you go, you turn a corner and suddenly your view is filled with the sight of a brand new sedan. You see a cute dog at your local coffee shop. When you lean […]

How publishers can beat fraudsters at their own game – Digital Content Next

On the web, content fraudsters run sites that generate millions of views, get hundreds of thousands of fans, and even claw their way up to the top of search pages. Some of these sites are nothing but one person. With low cost cash grabs taking over search and social how can publishers win? To fix […]

Telegraph paywall initiative is an interesting strategic shift | Media | The Guardian

The decision by the Telegraph Media Group (TMG) to introduce a paywall for “premium content” is an interesting strategic and philosophical shift. Although it will initially involve only 15% of the output of the Daily Telegraph and Sunday Telegraph, it is an acknowledgement that readers should pay for its journalism and, more importantly, that its […]