Inside The Economist’s Plan to Conquer America – Folio:

CMO Michael Brunt details the 175-year-old magazine’s strategy to boost circulation revenue by penetrating a still largely untapped market. Conditional Logic for What’s Trending Video Posts Running a profitable, mass-market magazine whose revenue is overwhelmingly driven by print advertising is — to put things mildly — a much riskier proposition in 2017 than it was a decade ago….

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