Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
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Walk into any ad agency in the world and in 10 seconds something will become obvious. Everyone is young.While people over 50 comprise 42% of adults in the US, they comprise only 6% of agency employees. This is even more pronounced in creative departments where people over 50 make up about 0% of the population….
Add another name to the list of publishers that is shutting down and blaming FacebookFB 0.53% : Render Media. The digital media company behind recipe video publisher Cooking Panda and news and politics site Opposing Views says it is planning to close shop, pointing to a combination of factors, including recent changes by Facebook to improve the quality…
Dec. 15, 2017 7:59 a.m. ET Good morning. Advertising company holiday e-greeting cards usually make me cringe, so I will admit I was limbering up for a face-stretching grimace when MediaMath’s holiday message landed in my inbox. This year, MediaMath offered up an amusing holiday meditation. “There is no fraud. Your life is not being…
It was all going to be so amazing. It all sounded so great. Advertising was going to be amazing.People weren’t going to just look at online ads, they were going to interact with them. People were going to go online and “join the conversation” about our brands and start their own conversations. And these conversations…
SK Gaming’s Counter-Strike team celebrating their first place win at the Intel Extreme Masters 2005 (image via SK Gaming) In the early 2000s, pro gamers had much simpler uniforms. They wore cotton hoodies and T-shirts while competing for prize pools that were in the tens of thousands of dollars, rather than the hundreds of thousands….
Let’s face it. Most of what we ad people do is really dopey.I wasn’t much of a creative person, but I’ve had the good fortune to know some great ones. There is one thing about them that I love. They work hard and have high standards, but they also have an enduring sense of how…