Amazon, With Little Fanfare, Emerges as an Advertising Giant – WSJ

Amazon’s options for advertising include its delivery boxes. Photo: Amazon Amazon.com Inc. AMZN -0.25% handles nearly half of all online sales in the U.S., giving it a popular platform and a wealth of consumer data. Now it’s on track to become the next juggernaut of online advertising, and its rise threatens to upend Silicon Valley’s…

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CafeMedia Turns Focus To AdThrive, Commits To Mission Of Empowering Digital Publishers

Collect the nav links, forms, and other content for toggling NEW YORK, June 21, 2018 /PRNewswire/ — CafeMedia today divested its legacy owned and operated sites, concentrating its efforts completely on the growth and success of its publisher platform: AdThrive. AdThrive is the leading ad monetization platform for high-quality, mid-sized digital publishers, empowering content creators to make a…

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The Race Is On to Challenge Google-Facebook ‘Duopoly’ in Digital Advertising – WSJ

The U.S. digital ad market grew by nearly $12 billion last year, with Google and Facebook collecting 77 cents of each new dollar spent, according to eMarketer. Peter and Maria Hoey June 19, 2017 5:30 a.m. ET Facebook Inc. FB -2.59% and Alphabet Inc.’s GOOGL -0.02% Google tower so far above the rest of the…

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Regulatory complaint concerning massive, web-wide data breach by Google and other “ad tech” companies under Europe’s GDPR | Brave Browser

Dublin, Ireland and London, United Kingdom, Wednesday, 12 September 2018 — Simultaneous complaints have been filed with European data protection authorities against Google and other ad tech firms. The complainants are being made by Dr Johnny Ryan of Brave, the private web browser, Jim Killock, Executive Director of the Open Rights Group, and Michael Veale…

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Discovery Channel Founder Pivots After Hitting Ceiling for Cord-Cutter Bonanza – WSJ

Discovery Channel founder John Hendricks is tweaking the business model for his video streaming startup after falling short of his initial expectations for subscriber growth. When CuriosityStream was launched in 2015, Mr. Hendricks predicted that between five million and seven million people would pay to view the company’s blend of documentaries and other non-fiction content within two…

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Univision Offers Buyouts to Gizmodo Media Employees – Bloomberg

Univision Holdings Inc. has been offering buyouts to employees at Gizmodo Media Group, according to a person familiar with the matter, marking the latest case of a digital-media upstart tightening its belt. The former Gawker Media websites, which include the sports outlet Deadspin and the woman-focused site Jezebel, began offering employees buyout packages last week,…

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The regulatory mistakes that let Facebook and Google buy ad dominance – Axios

Several major acquisitions have helped Google and Facebook on their way to unprecedented dominance over the advertising supply chain, antitrust analysts argued at the Open Markets Institute forum in Washington last week. Why it matters: Many blame these two companies for absorbing the majority of ad revenue that would’ve gone to traditional media.   Show…

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Google to Hold Talks With Publishers Over Their GDPR Concerns – WSJ

Alphabet Inc.’s Google has agreed to meet with a group of publishers next week at four of its global offices to discuss their concerns about its preparations for Europe’s forthcoming General Data Protection Regulation, according to people familiar with the matter. Some publishers have been critical of Google’s stance on the sweeping new data-protection law…

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The Outline Raises $5.15 Million to Fuel Measured Growth – WSJ

Joshua Topolsky, the chief executive of the Outline, doesn’t want his digital-media company to get too big too fast. The startup has closed a $5.15 million fundraising round, the company’s second, Mr. Topolsky said. The new financing values the Outline at $21.15 million, he said, up from the company’s $11 million valuation from the last…

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Who’s Watching Digital Video? A Diverse, Expanding Audience, IAB Says – WSJ

As publishers prepare to woo the advertising industry next week, the Interactive Advertising Bureau has released a new report making a case for media buyers to spend big on digital video. The study, released Thursday, touts the size, diversity and purchasing intentions of viewers of original web video and says they’re somewhat more receptive to…

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