Why It Still Feels Like Facebook Is Tracking You, Even After All the Privacy Measures – WSJ

Facebook Inc. has spent the better part of a year telling its users, Congress and the readers of this paper that we’re in charge of our personal data and the ads we see. The network has streamlined its privacy settings, shared more details about how data is used and highlighted how its ad controls work. If we take advantage of all these privacy controls, it shouldn’t still feel as…

Read More

Startup Advertising’s Occasional Collision With The Truth – Mattermark

tl;dr: An insurance-related startup named EverQuote was accused of misleading consumers. Mattermark investigates. When money is at stake and transacting parties have asymmetric information, there’s opportunity for exploitation. Companies can take advantage of in-the-dark investors, just as investors can pull a fast one on companies. Hence the phrase “vulture capitalists.” Recently, a fast-growing startup’s misleading advertising campaign, timed…

Read More