Inside the dystopian vision of the IAB’s new AR and VR advertising formats – Digital Content Next

You’re half-way through a gaming session and the world is breaking apart around you as you run from attacking aliens. Firing as you go, you turn a corner and suddenly your view is filled with the sight of a brand new sedan. You see a cute dog at your local coffee shop. When you lean […]

Your ‘Anonymous’ Browsing Data Isn’t Actually Anonymous – Motherboard

Researchers said it was “trivial” to identify users and view their browsing habits in purchased ‘anonymous’ browsing data. SHARE TWEET In August 2016, a data broker received a phone call from a woman named Anna Rosenberg, who worked for a small startup in Tel Aviv. Rosenberg claimed she was training a neural network, a type […]

Another Platform Puts Ad Blocking in the Mix – eMarketer

Twitter unveiled an update to its mobile app that enables users to block ads on mobile webpages opened via the app. Unlike Google’s recently reported move to incorporate an ad blocker in its Chrome browser next year, Twitter is simply enabling its app to use the ad block software built into Apple’s native browser, Safari. […]

The Rise of Confirmshaming: When Websites Insult You for Not Opting In – Motherboard

It’s probably fair to suggest that most people using the internet want to save money, make healthy choices, and keep abreast of current events. What they don’t want, is to give companies their email addresses to prove it. Much of the online marketing world, however, seeks to change this. Growing numbers of websites, from magazines […]

YouTube channels must win audiences before winning ads

Google-owned YouTube is curbing advertising on some channels as it seeks to reduce pairing ads with inappropriate content YouTube on Thursday stopped placing ads on channels with fewer than 10,000 views in a move aimed at preventing people from making money off offensive or pirated videos. /4988204/Phys_Story_InText_Box The move came with YouTube striving to derail […]