Pivot to pennies: Facebook’s key video ad program isn’t delivering much money to publishers – Digiday

Six months in, Facebook’s test of mid-roll ad breaks within live and on-demand videos is driving scant revenue for publishers. Five publishers participating in Facebook’s mid-roll ads test, which began in March, said the product isn’t generating much money. One publisher said its Facebook-monetized videos had an average CPM of 15 cents. A second publisher, […]

Inside the dystopian vision of the IAB’s new AR and VR advertising formats – Digital Content Next

You’re half-way through a gaming session and the world is breaking apart around you as you run from attacking aliens. Firing as you go, you turn a corner and suddenly your view is filled with the sight of a brand new sedan. You see a cute dog at your local coffee shop. When you lean […]

The Swarm of Bees Outside Vox Media, Explained – VICE

In Trump’s America, the press is under attack. You know what I’m talking about—in your head, do a montage of Donald Trump saying “fake news,” congressional candidates body-slamming reporters, and so on. But on Tuesday, that war intensified, when a swarm of bees lingered outside Vox Media’s New York City offices. What Are Bees? “Bees […]