AT&T Pushes Xandr Ad Products in Viacom Carriage Talks – WSJ

Talks continued over the weekend to avert a programming blackout that would affect more than 24 million customers of AT&T’s DirecTV, U-verse and WatchTV services. Photo: Patrick T. Fallon/Bloomberg News Updated March 24, 2019 2:29 p.m. ET Carriage deals between pay-TV distributors and programmers typically hinge on price. In the negotiations between AT&T Inc. T…

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Amazon, With Little Fanfare, Emerges as an Advertising Giant – WSJ

Amazon’s options for advertising include its delivery boxes. Photo: Amazon Amazon.com Inc. AMZN -0.25% handles nearly half of all online sales in the U.S., giving it a popular platform and a wealth of consumer data. Now it’s on track to become the next juggernaut of online advertising, and its rise threatens to upend Silicon Valley’s…

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How our VAMP project will tackle the challenges of the voice/audio revolution

The shift towards audio and voice-based digital user interfaces forces publishers to develop new tools, adapt workflows and ensure new ways of monetization. This week, Google DNI has approved to co-fund a €1.2 million open-source project with a collaborative approach we now will be working on until the end of 2020. It is called VAMP — pun…

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The Washington Post tests Rhapsocord – Business Insider

This story was delivered to Business Insider Intelligence “Digital Media Briefing” subscribers hours before appearing on Business Insider. To be the first to know, please click here. The Washington Post is testing a new tool, called Rhapsocord, that automatically identifies areas of a podcast where an ad could be placed and then automatically inserts ads…

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The Washington Post wants to figure out the best places to put ads in your favorite podcasts » Nieman Journalism Lab

Editor’s note: Hot Pod is a newsletter on the podcasting industry written by Nick Quah; we happily share it with Nieman Lab readers each Tuesday. Welcome to Hot Pod, a newsletter about podcasts. This is issue 168, published July 10, 2018. Into the Woods. The rollout for Crooked Media’s first audio documentary, The Wilderness, began…

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Washington Post Builds Tech That Dynamically Inserts Ads Into Podcasts | AdExchanger

Inserting fresh ads into podcasts is challenging and time-consuming. An online article loads fresh ads every time a page loads. But in the podcasting world, readers download content and ads together, which means the two must be stitched together beforehand. Because of this challenge, many older podcasts run with no ads or stale ones, even…

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