Inside the dystopian vision of the IAB’s new AR and VR advertising formats – Digital Content Next

You’re half-way through a gaming session and the world is breaking apart around you as you run from attacking aliens. Firing as you go, you turn a corner and suddenly your view is filled with the sight of a brand new sedan. You see a cute dog at your local coffee shop. When you lean […]

How publishers can beat fraudsters at their own game – Digital Content Next

On the web, content fraudsters run sites that generate millions of views, get hundreds of thousands of fans, and even claw their way up to the top of search pages. Some of these sites are nothing but one person. With low cost cash grabs taking over search and social how can publishers win? To fix […]

How The Guardian Lost America

The Guardian needed a new US headquarters. It was the morning of February 23, and staffers gathered at the company’s office in lower Manhattan, an immense space that the British newspaper once hoped would be home to a 300-person-strong US digital arm. Now the company — years ago a burgeoning news outlet with a shiny […]