How Google is killing independent sites like ours – HouseFresh

Google regularly launches updates to its algorithm to continuously improve search results quality. Think of these updates as a refresh of the system where rankings change: some websites see an improvement while others see a decline. At HouseFresh, we keep an eye on Google’s news and documentation because these updates can literally make or break…

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Losing the Plot: The “Leftists” Who Turn Right – In These Times

How to name the rude currents eroding the Left, those which have claimed the hearts, minds and Substacks of so many former friends and fellow travelers? There are the journalist-provocateurs and the readers who have followed them rightward, the Trumpers-come-lately marching on to Glenn Greenwald’s Rumble or vanishing into Max Blumenthal’s Grayzone. There are those…

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WFA response to Adalytics report on Google Search advertising – World Federation of Advertisers

A new report published on November 28th, based on data from Adalytics (an ‘Ad quality and transparency platform’), reveals a number of potential transparency and brand safety concerns with regards to Google Search advertising, and in particular, Google Search Partner network. WFA is in dialogue with Adalytics and Google, and many other partners, to further…

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For premium publishers, proving an advertiser’s return on investment is more important than ever – Digiday

One of the top takeaways from this year’s Digiday Publishing Summit in Key Biscayne, Fla. was that while ad revenue is starting to flow back into the market, advertisers are asking for more proof that they’re going to get a return on their investment from their publisher partners. Between the on stage sessions and the…

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Advertisers further probe ad buying transparency on YouTube, despite platform’s protestations – Digiday

One month after the publication of a hotly contested report on the transparency of media buys on YouTube, advertisers are probing the industry’s largest seller of online ad space for better answers. The controversy sprang from a report by research firm Adalytics which claimed that marketers buying ad space on YouTube are potentially vulnerable to…

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The Metaverse, Zuckerberg’s Tech Obession, Is Officially Dead. ChatGPT Killed It.

The Metaverse, the once-buzzy technology that promised to allow users to hang out awkwardly in a disorientating video-game-like world, has died after being abandoned by the business world. It was three years old. The capital-M Metaverse, a descendant of the 1982 movie “Tron” and the 2003 video game “Second Life,” was born in 2021 when…

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