Ad Industry Insiders Are Connected To A Fraud Scheme That Researchers Say Stole Millions Of Dollars

Some of the world’s biggest brands were ripped off by a digital fraud scheme that used a network of websites connected to US advertising industry insiders to steal what experts say could be millions of dollars, a BuzzFeed News investigation has found. Approximately 40 websites used special code that triggered an avalanche of fraudulent views […]

Why Canada’s New Cultural Policy Will Be Terrible for the Arts · The Walrus

If every generation gets the culture it deserves, then Creative Canada is the cultural policy we deserve. With its panegyrics to innovation, digital solutions, and “creative hubs,” Heritage Minister Melanie Joly’s new strategy, released on September 28, is an unmistakable product of our moment. But beneath the carapace of Silicon Valley jargon and political sloganeering hides […]

Fusion Media: If You Make a Good Ad, We’ll Give You Bonus Ad Space – WSJ

Many publishers believe consumers would pay more attention to online ads if they were just better. Now Fusion Media Group is acting on that sentiment: It is trying out a new system that rewards advertisers that make the most engaging ads by giving them bonus impressions. The Univision-owned digital media company, whose 12 sites include […]