Personalization without people: What happens when no one can track consumers? – Digital Content Next

The alignment of new laws, reader advocacy, and technology has opened up a challenge to user tracking tools. While some express concern that an end to unbridled tracking will hinder the digital ecosystem, this is an enormous opportunity for publishers to take the lead in building the next generation of personalization technology. However, this evolution…

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Inside the dystopian vision of the IAB’s new AR and VR advertising formats – Digital Content Next

You’re half-way through a gaming session and the world is breaking apart around you as you run from attacking aliens. Firing as you go, you turn a corner and suddenly your view is filled with the sight of a brand new sedan. You see a cute dog at your local coffee shop. When you lean…

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12-27-16 update: “Well this is new, 300×250 units from ad exchanges designed to look like Taboola/Outbrain units CC: @robleathern https://t.co/iS8GfhVDVT”

Well this is new, 300×250 units from ad exchanges designed to look like Taboola/Outbrain units CC: @robleathern 5 replies3 retweets15 likes Reply   5 Retweet   3 Like   15 View Tweet activity More Aram Zucker-Scharff ‏@Chronotope  Oct 27 So it turns out this image, which I’ve been seeing all over goes to a link that has…

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The media is a business and journalism is a job. Get it together. – Medium

Facebook is partnering with fact checking organizations to eliminate the scourge of fake news from your feed, only it doesn’t seem like partnering. Aren’t partners supposed to treat each other like equals? Many of the common objections* to journalism by the alt-right center around news being click-bait and rather uninformed discussions of impression-based advertising. The…

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PressForward 4.2: Announcing the Addition of PressForward API Endpoints | PressForward

In PressForward 4.1 we announced the first step toward a set of PressForward API endpoints in conjunction with the WP-API. In 4.1 we added PressForward metadata to the post endpoint and today we’re excited to announce the addition of several new endpoints that expose PressForward metadata about feed items, feeds, and folders. As we previously…

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This is on us

Nov 9, 2016 If I see one more ‘this election is Facebook’s fault’ tweet, take or thinkpiece I might spontaneously combust. Could you any more miss the point? Facebook is a tool for more efficiently deciding what content you see. The problem has never been how we look out on to the world, but what…

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Announcing the Addition of PressForward Data to the WP API with PressForward 4.1 | PressForward

Today the PressForward team is pleased to announce the release of PressForward 4.1, an update to our WordPress plugin that enables the aggregation of RSS / ATOM feeds and the curation of web publications. Version 4.1 of PressForward serves as the first step toward the release of a complete PressForward Application Programming Interface (API). The…

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