Twitter app bug inflated video ad metrics by as much as 35% – Business Insider

Twitter CEO Jack Dorsey.John Lamparski/Getty Images A bug in a recent version of Twitter’s Android app inflated video advertising metrics by as much as 35%, a person familiar with the matter told Business Insider. Twitter let advertisers know about the error earlier this week. The company has issued advertisers refunds for over-billing from video campaigns that ran […]

Page views of candidate coverage expected to increase as Election Day approaches | Talking New Media | The digital publishing website

Guest column: Kemper Smith of the audience insights company Parse.ly says the company expects that given the contentious campaign and the limited opportunities for the candidates to meet face-to-face, one can expect the debates to generate web traffic peaks that rival those in the primary and conventions T/.dropcaphe nominees for President of the United States […]

— How to think about Facebook Live and YouTube…

When we watch a livestream on most platforms, we see how many viewers are watching at that very moment. But when we watch an uploaded video, we see how many views have been recorded. This leads many to reasonably assume that live video metrics are different than uploaded video metrics. But for the most part, they […]

Internet Video Views Is A 100 Percent Bullshit Metric

Illustration: Jim Cooke We are, right now, in the midst of a digital media upheaval. What was previously conventional wisdom—that a media company with hopes of turning a profit needs, above all, to achieve scale—is being proven false. The new conventional wisdom is that video will be digital media’s savior, but it is only a […]