The Rise of Confirmshaming: When Websites Insult You for Not Opting In – Motherboard

It’s probably fair to suggest that most people using the internet want to save money, make healthy choices, and keep abreast of current events. What they don’t want, is to give companies their email addresses to prove it. Much of the online marketing world, however, seeks to change this. Growing numbers of websites, from magazines […]

YouTube channels must win audiences before winning ads

Google-owned YouTube is curbing advertising on some channels as it seeks to reduce pairing ads with inappropriate content YouTube on Thursday stopped placing ads on channels with fewer than 10,000 views in a move aimed at preventing people from making money off offensive or pirated videos. /4988204/Phys_Story_InText_Box The move came with YouTube striving to derail […]

The web looks like shit | The Outline

Auto-play videos lurking in unopened tabs. Pop-ups that won’t go away. Photos that won’t load. Text that’s invaded by ads. It’s hard to complain about the internet without feeling like a mom struggling to post on Facebook, but going online has started to feel like an assault on the senses. The internet so often feels […]

Pepsi Pulls Kendall Jenner Protest Commercial After Backlash | Time.com

react-text: 214 Pepsi /react-text react-text: 215 pulled its /react-text react-text: 217 controversial commercial featuring Kendall Jenner as a protester /react-text react-text: 218 following significant backlash on social media. /react-text react-text: 220 “Pepsi was trying to project a global message of unity, peace and understanding. Clearly, we missed the mark, and we apologize,” the company said […]

This chart shows how much more expensive ‘brand-safe’ video ads are versus YouTube videos

A growing number of global brands have pulled their advertising campaigns from YouTube over the past week after finding their ads had appeared next to extremist content. Google, which owns YouTube, has vowed to tackle the issue by working on toughening up its policies, making its advertiser controls easier to use, and hiring more staff to police […]