The&Partnership, m/SIX and Adloox research says advertisers will lose $16.4 billion to ad fraud in 2017 – Business Insider

Andrey_Popov/Shutterstock The global online ad fraud problem could be costing advertisers more than twice as much as first estimated, according to new research released on Tuesday. A study commissioned by WPP ad agencies The&Partnership and conducted by ad verification company Adloox estimates advertisers could be wasting $16.4 billion to fraudulent traffic and clicks manufactured by […]

Nordstrom, Warby Parker, and Etsy Have Stopped Advertising on Breitbart – Racked

Over the last five months, there’s been a steadfast movement to boycott stores that carry Trump family products. Amid the visible — and effective — #GrabYourWallet campaign, there’s been another type of advocacy rumbling, this one targeting companies for where they advertise. An anonymous group of activists who call themselves Sleeping Giants have been working […]

PewDiePie Show Canceled by Google’s YouTube – WSJ

YouTube canceled its top star’s show on Tuesday over his anti-Semitic jokes, complicating its efforts to court television advertisers while also retaining its edgy video stars. YouTube, a unit of Alphabet Inc.’s Google, distanced itself from its most popular creator—27-year-old Felix Kjellberg, who goes by PewDiePie—after The Wall Street Journal reported he made anti-Semitic jokes or showed Nazi imagery in […]

‘$486 million’ anti ad-fraud firm Telemetry has shut down – Business Insider

< ?xml version=”1.0″ encoding=”UTF-8″????> Anthony Rushton, Telemetry CEO. Bloomberg/YouTube Telemetry, an adtech outfit that specialized in detecting fraudulent traffic and was once tipped to be worth $486m plus a possible IPO, has closed its operations The Drum has learned – a development that took place in the immediate aftermath of the recent Methbot revelations. Industry […]